NRL’s Dragons appoint XBlades as official apparel partner
October 26, 2017
St George Illawarra has announced XBlades as the Dragons’ official apparel partners on a multi-year deal.
XBlades will supply the club’s official playing jerseys, shorts and socks, as well as training and off-field apparel.
“We’re proud to be teaming up with the Dragons who align strongly with our brand values of innovating and developing technically enhanced products which can be seen through their willingness to embrace our Merino jersey trial,” said XBlades Australia CEO, Leighton Richards.
“XBlades’ ethos is athlete-led and product driven therefore our products and technology will continue to evolve with the game as we strategically leverage our new networks to push the boundaries of innovation.
“We’ll continue to work together with the Dragons over the next few months to bring major developments across fabrics and design for apparel ready for 2018 and beyond.”
— The Dragons (@NRL_Dragons) October 24, 2017
St George Illawarra Chief Executive Officer Peter Doust added: “The Dragons are extremely excited by the possibilities of our five-year agreement with an internationally renowned brand such as XBlades.
“The thorough process that XBlades underwent with key members of the Dragons, to help adhere to the players’ high-performance apparel needs, is another step in the right direction for the club.
“As far as innovation and forward-thinking goes, the Dragons are pleased to be aligning with XBlades and the values they hold dear, ahead of the 2018 NRL season.”