Novo Nordisk Named Title Sponsors of New Jersey Marathon

Novo Nordisk will serve as title sponsor of the New Jersey Marathon, event owners US Road Sports have announced.

The Danish firm, headquartered in the U.S. in Plainsboro, N.J., expands on its official sponsorship status from 2013, during which it also served as title sponsor of the Novo Nordisk Health and Fitness Expo and Official Pharmaceutical Company of the April 27, 2014 event.

As part of the partnership, Novo Nordisk will create a running team to raise funds for the American Diabetes Association. The company will also develop special awards in the Novo Nordisk New Jersey Marathon for runners with diabetes.

“We couldn’t have asked for a better title sponsor or one who would be a better fit for the Novo Nordisk New Jersey Marathon,” said Race Director Joe Gigas. “In addition to having its North American headquarters here in New Jersey, Novo Nordisk shares our vision of health and wellness through running.”

Diana Blankman, senior director, U.S. Corporate Giving & Social Impact for Novo Nordisk, has the same sentiment. “We are extremely excited to take our support of the Novo Nordisk New Jersey Marathon to the next level with this title sponsorship,” she said. “New Jersey is where we live and work, so Novo Nordisk is proud to take a lead role in promoting the benefits of running to our community. We look forward to working closely with the US Road Sports team in making a big impact through this great event.”