Novak Djokovic Signs New Sponsorship Deal with Seiko
By Community | January 10, 2014
Japanese watch manufacturer Seiko has announced a new partnership with Novak Djokovic.
“We are delighted that Novak selected Seiko and we are honoured and proud to be his partner for the next three years. We admire Novak as a player, ampoule of course, but we also admire him as a person who has a rich range of interests and a very varied lifestyle. We cannot help Novak win tennis matches, but we can help him manage time in every other aspect of his life,” said Shinji Hattori, President of Seiko Watch Corporation.
Seiko also announced today its support for The Novak Djokovic Foundation, a charity established by Novak that works with disadvantaged children.
The watches are to be sold under the Lorus brand name and will be available in watch specialist retail stores in markets worldwide from September, 2014 onwards.