Norwich City Signs Record Deal With Dafabet
By Taruka Srivastav | July 1, 2019
Premier League club Norwich City has signed a ‘record breaking shirt’ sponsorship deal with Asian betting platform Dafabet.
As part of the deal, Dafabet will feature on all three of the club’s new kit designs, with branding to also appear on the City Stand and around Carrow Road – with the home kit to be launched on Saturday (6th July) and available to buy from 9am.
Ben Kensell, the Canaries’ chief operating officer, said: “This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club. Something we are constantly striving to be in everything we do.
“Securing shirt sponsorships at this level is of vital importance and with Dafabet’s history and longevity in sports sponsorship, we have an excellent partner to join us on our journey. We are delighted to be partnered with a top class and respected brand, synonymous with football and sporting sponsorships.”
Dafabet chief executive Dimitris Karatzas said: “Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier League, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship.”