Norwich City Partner With Two Circles in Multi-Year Deal

English Premier League side, allergy Norwich City FC has appointed data-driven sports agency Two Circles in a multi-year deal.

This partnership will help the Club enhance fan engagement and increase commercial performance, mind including leveraging the Club’s digital assets.

Two Circles will be assisting Norwich by building and implementing specific tools to analyse and enhance all methods of fan engagement

Ed Guichard, Head of Marketing at Norwich City Football Club, said: “Our partnership with Two Circles is already providing valuable intelligence to enable us to sharpen our marketing.

“To truly know our fans and personalise how we engage with them are vital ingredients of our data-driven marketing strategy, and we are certain that this will ultimately enable us to achieve our ambitious commercial goals.’’

Jake Jones, Lead Consultant at Two Circles, added: “The Club’s ambitions on the pitch are matched by their commercial aspirations off it. Developing these commercial opportunities is now an important part of staying at the highest level in football and maximising the Club’s digital assets is a major part of this.”