Norwegian soccer sign Perform to manage digital strategy

The Norwegian Professional Football League (NPFL) has signed a partnership with international digital sports media company Perform in order to overhaul the league’s digital and commercial offerings.

Perform will design, build, manage and commercialise 32 club websites including video and audio players, a central portal for the top two leagues in Norway and a network of mobile websites and applications for a variety of mobile operating platforms including IOS and Android.

As part of the multi-year deal, Perform will integrate NPFL video highlights and news into its online video on demand broadcast platform ePlayer.

Niels Røine, CEO of the Norwegian Professional Football League, said: “The idea of creating a network of sites makes perfect sense for all involved and will ensure an innovative and flexible platform for the clubs, which in turn will provide a more engaging and content-rich, digital experience for the fans, In Perform we have a partner who not only has the technology, but also the commercial experience and distribution platforms to reach millions of fans.”

Oliver Slipper, joint-CEO of Perform, added: “We’re delighted to be partnering with the Norwegian Professional Football League. They very much understand the power of the network and this partnership will allow the NPFL a number of exciting digital commercialisation opportunities.”