Northern Racing appoints Generate Sponsorship
July 2, 2010
Northern Racing Limited has appointed Generate Sponsorship to provide sponsorship rights analysis and evaluation across the company’s property portfolio.
Northern Races Ltd is a group of ten racecourses across the UK, which includes venues such as Chepstow, Uttoxeter and Fontwell Park.
Generate Sponsorship will now be responsible for developing and implementing a strategy to attract sponsorship deals for all the racecourses in the group.
Generate will have their work cut out, as it was recently announced that television viewing figures for Royal Ascot had fallen, with the audience for the Golden Jubilee race peaking at just one million. That was half the amount of people that watched the same race last year.