Nokia Sign International Partnership with World Rally Champs.

June 8, 2011

Nokia has signed a new multi-year agreement with the FIA World Rally Championship (WRC) to become an international partner of the series.

The deal with the mobile phone manufacturer was announced by WRC promoter North One Sport and will see Nokia’s technology and expertise thoroughly incorporated throughout the rallying series.

Nokia will also develop an exclusive mobile application, which, according to an official press release, will provide ‘access to video footage, live standings and car telemetry data. The app will help fans keep up to date with the performance of their favourite teams, and track their position on Nokia maps, as well as bringing the latest news, stories, and up-to-date information on the WRC calendar. ‘

Jerri DeVard, Nokia’s chief marketing officer, stated: “We are excited to be partnering with North One Sport on the World Rally Championship. This is a great opportunity for Nokia to connect people around the world with their passion for rally sports and Nokia will make the WRC experience more accessible and enjoyable on their mobile phones.”

Simon Long, North One Sport chief executive, added, “Nokia is one of the most respected, trusted and exciting brands in the world and we are looking forward to working with them on a variety of concepts to take our thrilling sport to its fans in innovative ways. The experience for the millions of people who attend WRC rallies annually is extremely important to us and we’re excited about the possibilities this new partnership creates.”