NOC Gets Broadcast Rights to London 2012 Olympics

The Nigerian Olympic Committee (NOC) has secured for the first time the broadcast rights to the London 2012 Olympics

According to the NOC the worth of the rights is estimated at N80 million ($499,219) , while the total marketing worth of the NOC is put at N250 million ($1.56m).

The president of the NOC, Engineer Sanni Ndanusa, said the rights was purchased from South Africa base Octagon Africa which is the original custodian of the rights from theIOC.

He stressed that for the first time, three electronic broadcast outfits, the Nigerian Television Authority, African Independent Television and Radio Nigeria are the three channels through which broadcast feeds will get to the living rooms of Nigerian within the African hub in keeping with the free to air concept of international broadcast.

Ndanusa who regretted that Nigeria did not get this kind of window during the last FIFAU-17 World Championship, which it hosted in 2009 out of ignorance, however vowed that the country was going to make the most out of this project as the benefit is going beyond sports.

”Nigeria’s participation in the London 2012 Olympics is going beyond sports as cultural and economic investment potential of the country will all showcased. The countdown has just begun and Nigeria is good to go,” he said.

Shedding more light on the development, NOC head of marketing, Patrick Ukah said: ”We will for the first time be broadcasting the Olympics by a Nigerian radio live from London . There is going to be live and delayed broadcast.

According to Ukah, the current executive of the NOC wants to create a new and healthy perception of the NOC to the world. All prospective media and marketing partners are expected to leverage their advertising deals through the NOC irrespective of their status in whatever category of business they are operating within the continent and the country.