No More Fear for Mason Mitchell’s Rear in Unorthodox Sponsorship Deal

April 29, 2013

Rookie ARCA driver Mason Mitchell has signed a sponsorship deal with public toilet-seat sanitizer Happy Cheeks.

Mitchell, ask 18, will now see Happy Cheeks become his full-season sponsor, with the company’s ‘No More Fear For Your Rear’ slogan emblazoned on his car.

The young racer from West Des Moines will have the slogan present from the May 3 race at Talladega Superspeedway.

Regarding the deal, Mitchell said: “I can’t wait to put the Happy Cheeks Ford in victory lane.”

Mitchell has finished 13th and eights in his first full ARCA season.