No Label Brewing Co. Sign Sponsorship Deal with Nascar Driver Bumbera
April 16, 2013
No Label Brewing Co. have announced its primary sponsorship of Next Generation Racing for the upcoming NASCAR race at Central Texas Speedway, story with Kristin Bumbera driving the #00 No Label Ford Fusion in the AMTS 250.
It is the first time the brewery has moved into motorsports and marks a partnership between two organisations based in the city of Katy, Texas.
The association between these two Katy-based, family-operated companies is expected to grow as No Label Brewing Co. increases its distribution across the state.
“I was attracted by the enthusiasm of the Bumbera Team and their decades of owning and operating a family business. Their commitment and passion for racing is impressive and I feel this partnership will lead to a long and meaningful relationship,” said Gilberto Royo, President of No Label Brewing Co.
“We’re excited to partner with our friends at No Label Brewing Co.,” said Cheri Bumbera of Next Generation Racing, Inc. “We offer a marketing platform unlike anything they have experienced previously, and believe me, the excitement is building in Katy, Texas right now.”
“No Label opened for business about the same time we moved our race shop from Houston to Katy two years ago,” says No. 00 No Label Ford Fusion NASCAR driver Kristin Bumbera.
“Many suggested that we team up, and we finally made it happen. We’re going to work hard to increase sales for their popular craft beers. We’ve got a winning combination here.”