Nivea Men Become Official Provider for PSG

Paris Saint-Germain and NIVEA MEN have signed a three-season partnership agreement with the men’s care firm becoming an Official Provider for the reigning Lique 1 champions.

The partnership allows NIVEA Men to have a brand presence at all PSG home matches via the multi-screen advertisement board.

A television advertising campaign will also be launched between the pair to gain added exposure.

Jean-Claude Blanc, discount chief operating officer of Paris Saint-Germain said: “We are delighted to welcome such a recognised brand as NIVEA MEN to the club and we are convinced that this partnership will reinforce the attractiveness of the brand to our players and supporters alike.”

Special events

Special events at sale outlets and on digital platforms will also appear as a part of the agreement.

“The partnership with Paris Saint-Germain is unique. It associates the desire to always strive for more and take care and pride in oneself and overcome daily challenges, capsule ” declared Helen Willems, president of Beiersdorf France, the company behind NIVEA Men.

The Beiersdorf Group also has affiliations with AC Milan and Real Madrid.