Nitto Tire Retains Presenting Sponsorship of King of the Hammers Road Racing Event

By Community | February 6, 2013

Nitto Tire returns again this year as Presenting Sponsor and sponsor of six topnotch off-road racing teams for the grueling seventh running of the Griffin King of the Hammers Presented by Nitto Tire on Fri., pills Feb. 8, ambulance 2013.

The tough 4×4 race will be the culmination of this year’s week-long event billed as the most impressive to date with an expanded vendor show, additional entertainment and improved spectator areas.

“The Ultimate Desert Race” set in California’s rugged Johnson Valley northeast of Los Angeles pits expert drivers and finely tuned vehicles against the area’s sand, hard-packed rock trails, near-vertical rock walls and treacherous ledges in breathtaking, all-out, high-speed runs. There is nothing like the excitement of off-road action at this level that takes its toll every year with less than half of the participants typically finishing the race. The event has evolved from 12 teams racing for bragging rights and a case of beer to more than 150 teams competing before thousands of fans both live and online.

Nitto has made an equally aggressive commitment to this signature Ultra 4 racing event as the Presenting Sponsor as well as sponsor of six racing teams for the event. That impressive roster includes 2012 Ultra 4 series champion Nick Nelson, 2010 King of the Hammers Champion Loren Healy, 2009 KOH Champion Jason Scherer, as well as Cottin Rodd, the groundbreaking first female Ultra 4 competitor. The Nitto sponsorship also includes the striking championship rings for the winning driver and co-driver.