Olympics

Nine Out Of 10 People Know The Olympic Rings

By Community | March 27, 2019

Nine out of 10 people can identify the Olympic Rings when shown the symbol and the Rings outperform other globally recognised symbols across a range of values such as “inspirational” and “inclusive,” according to consumer research released by the International Olympic Committee.

Some 93% of respondents were aware of the Olympic Games – more than any other major sporting or entertainment event. The Games also scored highest for appeal, with a mean rating of 7.5 out of 10.

The major global study, conducted by Publicis Sport & Entertainment in March 2018, surveyed 36,000 people, aged from 13 to 65, in 16 countries.

When looking at the Olympic Winter Games PyeongChang 2018 specifically, the study found that 65% of people considered the Games to have been a success, with this figure rising to 75% among respondents in the Republic of Korea.

The average “enjoyment” score amongst South Korean spectators for the PyeongChang 2018 experience was 9/10.

The opportunities and benefits of hosting the Olympic Games were also widely acknowledged in the study, with 77% believing that staging the Games leaves the host with many benefits and 72% stating that hosting the Games is an opportunity for economic development.

Commenting on the results of the study, IOC President Thomas Bach said: “The Olympic Winter Games PyeongChang 2018 were a success in so many respects. This latest research clearly demonstrates the strength of not only the Olympic Games, but also the Olympic values. In today’s fragile society, it is heartening to see that people still recognise the significance of these values and look to the IOC to bring the entire world together in peace.”

For more details on the research click here.

Olympics