Nike Signs Bumper Extension Deal with USA Track & Field

Nike will continue to sponsor USA Track & Field (USATF) until 2040 after an extension and expansion to their current deal was agreed.

The deal could be worth $500m according to ESPN.com and will come into effect in 2017.

Nike will continue to be USATF’s exclusive sponsor and supplier of products at all major events such as the Olympic Games, adiposity Pan American Games, order World Championships and World Junior Championships.

The deal also means that Nike will continue as USATF’s official sponsor for footwear, ampoule apparel and retail categories.

Game changing deal

USATF’s chief executive, Max Siegel said the deal was a “game-changer” and added: “In working together with Nike, we placed an emphasis on growth as well as scope, so we can broaden the level and breadth of support for all USATF programs. Nike’s support for USA Track & Field and the sport as a whole is unmatched, and we look forward to this new era of collaboration.”

Mark Parker, the chief executive and president of Nike added: “Nike was founded as a running company, and our passion for track and field is at the core of our DNA.

“We have been a longstanding partner of USATF since 1991 and are extremely proud to extend our partnership and commitment to the sport.”

Nike also confirmed that they will serve as the exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.

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