Nike named presenting partner of NBA London Game 2018
November 2, 2017
The National Basketball Association (NBA) and Nike have announced an expansion of their existing partnership that will make the sportswear company the presenting partner of the NBA London Game 2018.
The regular-season game is set to feature the Philadelphia 76ers and Boston Celtics, who will face off at the capital’s O2 Arena on January 11.
NBA EMEA Vice President, Global Marketing Partnerships & Emerging Markets, Marc Armstrong, said: “The NBA London Game 2018 presented by Nike is a great showcase of our game and provides Nike with an excellent opportunity to connect with NBA fans in the UK and across the region through a range of exciting in-arena, media and retail promotions.
“We look forward to expanding our partnership with Nike as we welcome the 76ers and Celtics to London.”
In addition to being the presenting partner of the NBA London Game 2018, Nike will receive prominent brand exposure, including event logo inclusion, on-court and in-arena signage, along with hosting several fan activations and promotions leading up to and during the game.
Ben Morel, Managing Director and Senior VP – EMEA at NBA, is part of the guest speaker lineup at iSportconnect’s Dubai Summit – click here to register your interest in the event.
