Nike LiveStrong collection expanded to Canada, France, and the UK

July 5, 2010

Sportswear manufacturer Nike, and LiveStrong, the Lance Armstrong cancer foundation, have expanded their signature clothing and apparel collection from the United States to Canada, France and the United Kingdom.

The new global collection of LiveStrong footwear, apparel and accessories launched on 1 July in the three countries with their new Fall 2010 collection.

Lance Armstrong, founder of LiveStrong, said: “I’m very proud to see LiveStrong further our mission internationally, build momentum and give people the resources and support they need to fight cancer effectively.

“We’ve found innovative ways to raise awareness, but the fight is far from over and so I’m encouraged to see LiveStrong make an impact in Canada, France and the UK.”

The Fall 2010 LiveStrong collection ranges from footwear to apparel and accessories. The collection has grown hugely since the popular yellow wristbands were first introduced in 2004, with more than 70 million of them having been distributed to date.

Since they teamed up in 2004, Nike has helped LiveStrong raise over US$80 million.