Nike, Konami and Facebook to Speak on Digital Media at Soccerex

February 15, 2011

The Soccerex European Forum on 30-31 March in Manchester has announced that Nike, Konami, Facebook and Lionside will feature in a special session on Digital Media in soccer.

The session, titled ‘Digital Media: The Changing Face of Fan Interaction’, will feature a series of interactive presentations looking at how digital media has moved the goalposts of fan engagement and the different challenges and opportunities presented to the football industry by the new media landscape.

The presentations will be made by Rick Kelley, Head of Mid Market Sales EMEA, Facebook, Florian Stronk, Head of Online Business Development, Konami and Mario Turza, Global Digital Lead, Nike Football. The panel will be chaired by Michael McBride, VP Business Operations at leading sports social gaming company Lionside.

Konami’s Florian Stronk commented on his involvement, stating: “The European Forum is a great opportunity for us to present our involvement in football, including but beyond the gaming aspects that Konami has been known for. It is a rapidly changing business field for license owners as well as for sponsors. This session should bring everyone ‘up to date’ and will surely provide interesting insights into the rapidly evolving monetization and promotion opportunities in the digital space.”