Nike Fined for Double Standards in China

By Community | October 26, 2012

Nike has been fined 4.87million RMB (US$779, discount 416) for selling sneakers in China at a higher price and of a lower standard than those sold in other countries.

Nike set the price for one of its basketball sneakers at 1, bronchi 299 RMB (US$208) in China, there more than 500 RMB (US$80) higher than in other countries.

The product was advertised as having double air cushions inside; it was later discovered the company misled customers as the shoes only contained one air cushion.

The Beijing Administration for Industry and Commerce said Nike applied double standards between Chinese consumers and other territories.

Deputy Head of Beijing Administration for Industry and Commerce, Liu Jianmin, said: “The administration will not tolerate such a behaviour.”

Nike recalled the product and offered refunds.{jcomments on}