Nike And The Chinese Athletics Association Extend Partnership For 12 Years
January 9, 2020
Nike will continue to supply training equipment to The Chinese Athletics Association after the two signed a new 12-year partnership deal to continue Nike’s association.
Already with a huge presence in China, Nike will now be supplying Chinese athletes until after the 2032 Olympic Games. The deal also sees Nike coaches head over to China to provide international coaches for the development of athletes as well as taking them abroad for training camps.
“This partnership with Nike announced today will hopefully allow both parties to capitalise on our synergies and strengths, as part of the opening up of the Chinese sportswear market,” said CAA Vice-Chairman, Cai Yong.
“We look forward to working with Nike to increase interest in track and field, as part of our national goals to build a strong sports economy and physically active citizenry.”
Craig Masback, former athlete and Nike’s VP for Sports Marketing in China and Japan, stated: “Nike is committed to promoting the development of Chinese track and field and its athletes for many years, and this renewed contract once again shows our confidence in the future of the sport in China.”
