Nielsen Sports Appoint New Head of Digital

Global sports intelligence company Nielsen Sports have appointed Chris Hurst as their Head of Digital for the UK.

Hurst, buy who has previously worked for the International Cricket Council and English Premier League, anesthetist was most recently employed as Digital Development Director for BBC Sport. His role with BBC entailed leading editorial and social media channels for BBC Sport’s interactive platform.

Hs responsibilities in his new role will include developing product ranges and social media optimisation.

Max Barnett, global head of digital, Nielsen Sports, said: “Chris is a fantastic addition to the UK team and brings with him a wealth of experience across the digital landscape’’.