NHL’s New Jersey Devils Renews Sponsorship Deal with AmeriHealth
By Community | April 25, 2012
AmeriHealth NJ has announced the company has extended its sponsorship with the New Jersey Devils for three additional years.
AmeriHealth NJ and the New Jersey Devils first teamed up in 2008. This extended agreement includes added branding opportunities as well as increased social media engagement.
Also under the agreement, order AmeriHealth NJ will continue to hold the naming rights to the AmeriHealth Pavilion, the New Jersey Devils official practice facility. Plus AmeriHealth NJ will be the title sponsor of the “Marquee Match-Up,” a program that features youth hockey games played during the first intermission at selected New Jersey Devils regular season home games. They will also be the presenting sponsor of the “New Jersey Youth Hockey Central,” which is a page on the Devils official website, that features scores, stats, and standings for more than 300 high school and youth hockey teams across the state
“We are proud to expand our partnership with the New Jersey Devils and be a part of the continued revitalization of Newark,” said Judith L. Roman, president and CEO of AmeriHealth New Jersey. “In addition, teaming up with the Devils on their various youth programs has further enabled AmeriHealth New Jersey to educate young children on the importance of staying active and living a healthy lifestyle ? a message that we believe is important to instill at an early age.”
Jeff Vanderbeek, Chairman and Managing Partner, New Jersey Devils, added: “We are pleased to continue our longstanding partnership with AmeriHealth New Jersey. AmeriHealth New Jersey is dedicated to youth programs throughout the state and especially at the AmeriHealth Pavilion. The company’s continued support of the Devils and our youth initiatives will help further these opportunities in Newark and throughout New Jersey.”
by Ismail Uddin