NHL Signs New Counterfeit Merchandise Security Deal with OpSec

The National Hockey League (NHL) have signed a new multi-year contract with OpSec Security, physician Inc., cheap with the brand protection company enhancing efforts to fight against counterfeit merchandise.

OpSec’s highly secure authentication labels – customized and enhanced specifically for the NHL– will be used by the league to track and authenticate merchandise, protecting licensees and fans from getting scammed by counterfeit and subpar merchandise.

“Our efforts to curb unauthorized merchandise utilizing OpSec’s solutions help protect the NHL from counterfeits, which provides a great service for our fans as well as our licensees,” said Brian Jennings, NHL Chief Marketing Officer. “Our licensees are at the core of all merchandising efforts, so it’s paramount we continue to evolve our partnership with OpSec to protect their efforts as we reach not just the milestones this season, but also in the seasons leading up to our centennial.”

The 2013-2014 NHL season has several high-profile events where counterfeiters will look to prey on unsuspecting consumers and the NHL is determined to stop the counterfeiters in their tracks. OpSec security labels have been used by the NHL for nearly 20 years and are applied on all NHL authorized merchandise. They are also featured in marquee events such as the Stanley Cup Playoffs, the NHL Winter Classic, the NHL Heritage Classic™ and the debut of the NHL Stadium Series.

“With such a stellar lineup of major events planned, now more than ever it’s important we protect the iconic NHL brand, as well as all parties affected by the sale of legitimate merchandise, from the licensees to the league’s worldwide audience of ardent fans,” said Bill Patterson, vice president, Global Licensing, OpSec Security. “Counterfeiters are out there to capitalize on this enthusiasm, so we’ve committed every resource we have available to help stop them in their tracks to protect the integrity of the NHL and the good faith of the fans.”

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