NHL Seals Extended Partnership With GoPro

The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) has agreed a renewal of its partnership with action cameras manufacturer GoPro.

The partnership extension will feature NHL After Dark, an 11-part series filmed and produced by GoPro’s media and entertainment team that will give hockey fans a look at what happens on the ice during after-hours training sessions.

“Our goal with the NHL After Dark series is to transport the hockey fan directly onto the ice with an up-close and personal look at some of the NHL’s most talented players,” said Bill McCullough, executive producer at GoPro.

“These world-class athletes invest much of their time honing skills behind the scenes and we’re excited to give hockey fans an exclusive look at the personalities of these players, the fun they bring to the game and their commitment to mastering their craft.”

Keith Wachtel, NHL Executive Vice President of Global Partnerships said: “We know hockey fans want a more comprehensive, personal understanding of players’ lives and their journey onto the ice each night.

“The NHL After Dark series delivers not just a unique perspective on the game of hockey, but a new look into the personalities of our players. We are excited to extend the GoPro partnership and give our fans access to places they’ve never been before.”

The series will be distributed on channels owned and powered by GoPro, the NHL and the NHLPA, including the NHL Network, the GoPro Channel, the NHL App, the GoPro App, YouTube, and on the social media channels of GoPro, the NHL and the NHLPA.

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