NHL All-Star Weekend Gains a New Sponsor SiriusXM Canada

January 12, 2012

SiriusXM Canada have announced it will become a sponsor at this year’s NHL All-Star Weekend taking place in Ottawa from January 26-29.

In addition to a live broadcast of the game on SiriusXM Canada, hockey fans can look forward to a variety of exciting events throughout the national capital region.

SiriusXM Canada will help get the party started on January 27 by taking over The Great Canadian Cabin to host the SiriusXM NHL All-Star Concert in The Cabin. Canadian rock sensations, The Sheepdogs, will perform live with Young Rival.

To help support Canada’s next generation of NHL All-Stars, SiriusXM Canada will donate all proceeds of concert ticket sales to the Sens Foundation to help fund Ottawa’s Rink of Dreams project.

“We’re very excited to be a sponsor of the NHL All-Star Weekend,” said Paul Cunningham, VP, Sales and Marketing, SiriusXM Canada. “The SiriusXM NHL All-Star Concert in The Cabin is our way of showcasing amazing Canadian artists like The Sheepdogs and supporting up-and-coming stars on the ice by helping fund the Sens Foundation’s Rink of Dreams project. We’re inviting the public to come out and enjoy what is sure to be great show and support a great cause.”

SiriusXM Canada will also be broadcasting live from the Scotiabank NHL Fan Fair at the Ottawa Convention Centre all weekend. Fans can stop by the SiriusXM Theatre within the NHL Fan Fair to listen to daily interviews with hockey talent. On January 29 at 4 p.m. EST, the puck will drop for the 59th Tim Hortons NHL All-Star Game. SiriusXM subscribers will be able to enjoy a live broadcast of the game.