NHL Agrees Licensing Deal with Vineyard Vines to Design Accessories

December 21, 2011

The National Hockey League (NHL) has entered into a licensing agreement with vineyard vines, a company founded by brothers Shep and Ian Murray, who will design and distribute a line of men’s and women’s accessories that include ties, tote bags, and belts for the organisation.

“We’ve had an incredible response from our existing team products and are thrilled about our new licensing arrangement with the NHL,” said Lindsey Worster, Vice President of Brand Communications. “This launch came at the perfect time with hockey in full swing and the holiday gift giving season upon us. Now our customers and NHL fans can bring their team spirit with them wherever they go.”

The summers on Martha’s Vineyard are not far from the frozen winter ponds of Boston, where hockey is a religion, so it was only natural that the colorful New England styling of vineyard vines products would align with the National Hockey League.

Jim Haskins, NHL Group VP of Consumer Products, said: “The NHL is proud to be associated with a brand that is renowned for its product excellence. The NHL vineyard vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”

Product from all 30 NHL teams plus former teams from NHL’s Vintage Hockey nostalgia collection including the New York Americans and Hartford Whalers will be sold on vineyardvines.com, at vineyard vines retail stores, the NHL Powered by Rebook flagship store in New York City and on Shop.NHL.com, the official online store of the NHL operated by e-commerce provider Fanatics.