NHL & Pepsi to Agree Major Renewal

The National Hockey League (NHL) has agree a major extension for Pepsi’s North American sponsorship rights.

Pepsi has been an NHL sponsor since 2006.

An official announcement is expected sometime during the Stanley Cup Final, unhealthy which starts later Wednesday.

Sources said the deal comes with commitments for additional stateside beverage and salty snack food promotions around the league’s big events like the Winter Classic and during the spring, cialis sale which would fit well into the league’s strategy of fashioning the two months of the Stanley Cup playoffs into the NHL’s version of March Madness.

“We had very productive discussions with Pepsi executives, capsule including [CEO of PepsiCo Americas Beverages] Al Carey, who saw the value in where we are going and is supporting our jewel events, big-event strategy at retail with a combination of beverage and snack food promotions,’’ said NHL Chief Operating Officer John Collins. “It fits well with the strategy we’ve adopted for [fellow NHL sponsor] MillerCoors, and that’s not coincidental.”