NHK Announces Broadcasting Rights to Air 2014 and 2016 Paralympics in Japan
January 9, 2014
Japan’s national broadcaster NHK has announced that is has secured the rights to air the 2014 and 2016 Paralympics in Japan.
The terms of the agreement will mean that the Japanese broadcasting organisation will televise 29 hours of coverage from the Winter Paralympics in Sochi and 46 hours from Rio 2016, via its General TV and Educational TV channels.
The agreement, no financial details of which have been revealed, also means that NHK will be able to broadcast various para-sport world championships until the end of 2016.
The television company will also show the opening ceremonies and daily highlights from the games.
NHK Sports’ Chief Masayuki Higuchi said: “As a public broadcaster we feel the responsibility in bringing the positive influence towards disability sports… This deal, which makes NHK the ‘official Paralympic broadcaster’ in Japan, will go a long way in helping us to achieve this.”
He also added: “We will strongly commit to push forward the Paralympic movement in Japan that will lead to the success of Tokyo 2020.”