NFL UK announce pair of commercial deals

The National Football League (NFL) UK have announced two new commercial sponsorship deals with New York Bakery and Bridgestone Tyres.

New York Bakery will be the official bagel sponsors and Bridgestone Tyres are to be league’s official tyre in the UK as well as the presenting sponsor for the first NFL International Series match at Twickenham Stadium, help when the Los Angeles Rams face the New York Giants on 23rd October.

Tim Barkey, for sale New York Bakery’s marketing director said, “American football continues to capture the imagination of more and more people in Britain and the sport offers a great platform to reach out to new people with our activities.”

“Partnering with the NFL for the first ever game at Twickenham Stadium provides an excellent platform to promote the Bridgestone brand and the game of football on a global scale,” said Phil Pacsi, vice president of sports and events marketing at Bridgestone Americas.

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