NFL UK Acquire New Three-Year Sky Sports Deal

By Community | September 4, 2012

Sky Sports have rescued the day for NFL UK fans by agreeing a new three-year deal to show live coverage of over 60 live NFL games a season including the International Series game at Wembley Stadium, the playoffs and the Super Bowl.

The agreement takes the partnership between Sky Sports and the NFL into its 20th year with coverage across TV, mobile, online and tablet devices.

Beginning with Wednesday night’s season opening clash between the Dallas Cowboys and Super Bowl champions New York Giants, Sky’s coverage for the 2012, 2013, and 2014 seasons will comprise: 

• REGULAR SEASON: Two live prime time fixtures every Sunday kicking off at 6pm and 9.15pm, three Thanksgiving Day clashes, plus regular matches on Thursday nights. 

• PLAYOFFS AND SUPER BOWL: Live coverage of every wild card, divisional and Conference Championship playoff match, plus live coverage of the annual season ending Super Bowl. 

• SUPPORT PROGRAMMING: The NFL’s RedZone score update show every Sunday of the regular season available via the red button, NFL Total Access twice a week and watch out for news of exciting new regular season midweek coverage. 

NFL coverage on Sky Sports is presented by Kevin Cadle, who will be joined during the season by studio guests including Neil Reynolds and Cecil Martin. Sky Sports News HD will also provide up to date news, views and previews throughout the season while will offer extensive gridiron coverage.  

Speaking about the new agreement Managing Director for the NFL UK Alistair Kirkwood said: “We are delighted to extend the relationship between the NFL and Sky Sports into its 20th year. Through their coverage the game has attracted many new fans in this country, and we look forward to another three seasons of excellent coverage of including the International Series matches at Wembley and the next three Super Bowls.” 

Kevin Cadle said: “This new deal is great news for NFL fans in the UK: primetime coverage of two matches on Sunday evenings, RedZone, the International Series and Super Bowl all for the next 3 years! We start our new season with some great games: last season’s Super Bowl champions New York Giants at home to the Dallas Cowboys, then the Indianapolis Colts who include No1 draft pick Andrew Luck away to the Chicago Bears and on the following Thursday we get our first look at the St Louis Rams who will be coming over to the UK for the International Series in October. There are so many ways for NFL fans in the UK to keep up with what’s going on including RedZone during our live match coverage, the Total Access Show, and fans can let us know what they think about the game using our Twitter page @SkySportsNFL.”