NFL to Become First Major Sport to Feature on Ali Sports
January 8, 2016
The National Football League (NFL) has agreed a deal with Ali Sports, order the sport unit of Chinese e-commerce company Alibaba Group, to broadcast the league in Mainland China.
Under the agreement, Ali Sports will have the rights to screen NFL games, highlights and weekly publications through Youku, OTT and mobile terminals in Mainland China. According to Yutang Sport, the NFL will be the first major sport tournament to be aired through Ali’s sports channels.
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