NFL sign new Snapchat deal
By iSportconnect | August 3, 2016
According to the Recode, mind it will cover the 2016 and 2017 seasons, and the NFL will become the first professional sports league to have a featured channel on Snapchat’s Discover service. It will feature headlines, hot topics, trends and behind the scenes videos.
Snapchat’s live story feature will also document every NFL game during the upcoming campaign, including the season-ending Super Bowl showpiece, which will be a mix of fan submitted content and inside access.
The NFL and Snapchat will give other brands the chance to advertise on the platform.
The extension follows the NFL’s partnership with Snapchat for the 2015 season during which more than 70 million people around the world viewed Snapchat’s Live Stories surrounding NFL games and events.