NFL Sign Best Buy as Official Technology Retail Partner

Best Buy Co. Inc. has signed on as the official technology retail partner of the National Football League (NFL) in the United Kingdom.

Under the deal, Richfield-based Best Buy will support various promotional events leading up to the Oct. 23 game between the Chicago Bears and Tampa Bay Buccaneers at London’s Wembley Stadium. 

As part of the promotion a pair of tickets for the 2011 International Series will be available to all customers who purchase over £30 worth of goods with Best Buy until October 16th, as well as through an in-store promotion running in all 11 Best Buy stores throughout October.

Marc Armstrong, Commercial Director at NFL International, said: “We are delighted to welcome Best Buy on board as the Official Technology Retail Partner for the NFL in the UK.

“Best Buy join a growing list of UK sponsors signing up to our commercial programme as we continue to expand our fan base in the UK and we look forward to building a successful partnership with them during the coming season.”

Best Buy has numerous sports sponsorships, including a deal as a Target Field founding partner for the Minnesota Twins and the company is no stranger to high-profile NFL marketing after running its first Super Bowl commercial, featuring Ozzy Osbourne and Justin Bieber, this past February.