NFL, Nike And Fanatics Make Partnership Worldwide

Nike, the NFL and Fanatics have agreed to extend their US deal worldwide.

As per the terms of the deal, Nike will remain the exclusive supplier of on-field and side-line apparel for NFL teams, while Fanatics will manufacture all Nike NFL gear sold at retail.

Fanatics now have exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide, and this new long-term global deal is an enhancement to the ground-breaking US deal signed in 2018.

Commenting on the deal, Damani Leech, COO of International for the NFL, said: “We’re excited to expand our relationship with Nike and Fanatics, and with it a cutting-edge model for licensed merchandise to benefit fans and retailers around the world.

“Now our growing fanbase in cities such as London and Shanghai will have the same quick access to the widest selection of the latest merchandise as their counterparts here in the United States.”

“This innovative partnership with the NFL and Nike is based on the premise that all three organizations are committed to providing fans with the best possible experience, quality and choice of officially licensed merchandise,” added Steve Davis, President of Fanatics International. “This expanded global deal, coupled with our vertical commerce model will allow us to reach more fans and retailers across the globe than ever before, with a greater assortment of merchandise which is consistently stocked and replenished.”