NFL Snapchat

NFL Extends Snapchat Deal By Two Years

July 31, 2018

The National Football League (NFL) has extended its partnership deal with Snap Inc., the parent company of Snapchat.

The new two-year arrangement will see the NFL collaborate with the social media platform for the 2018 and 2019 seasons.

Under the terms of the extended agreement, the NFL will add a new ‘Sunday Publisher Story’ to the daily content it produces with Snapchat, distributing it throughout the season and on a weekly basis in the offseason.

Additionally, Snapchat will continue to produce and distribute the NFL-partnered ‘Our Stories’ throughout the campaign.

Last year, 52 million unique viewers watched National Football League content on Snapchat.

Blake Stuchin, NFL’s Vice President of Digital Media Business Development, commented: “For us, this is mostly about deepening the engagement with the fans who are already on Snapchat. The Sunday Publisher Story will be told specifically from a perspective and tone designed for the Snapchat audience.”

NFL Snapchat