NFL Didn’t Utilize Super Bowl Social Media Opportunities says Imbriano

Lou Imbriano former Chief Marketing Officer of The New England Patriots and iSportconnect Advisory Board member has suggested today the NFL did not do everything in their power to promote the social media side of the Super Bowl and thus lost out on a potentially lucrative commercial opportunity.

Speaking from his exclusive article with iSportconnect, Imbriano questioned the NFL’s tactics: “Why is it that the NFL dropped the ball on promoting and monetizing their social media initiatives during this year’s Super Bowl? Social media promotion for the league, in-game, was conspicuously absent. Where was the @NFL moniker on the field? Why were there no #NFL, #sb46 or #SuperBowl hashtags included in the broadcast during play? Why didn’t the NFL insist that while Roger Goodell was being interviewed, that his Twitter handle, @NFLCommish, be included in the graphic under his name? Why wasn’t there a co-branded sponsor hashtag, such as #NFLPepsi, to support a promotion or initiative and generate revenue? How could the NFL leave their hashtags or Twitter handles off press conference backdrops?”

Imbriano who is now Professor of Sports Marketing at Boston College acknowledged the exponential amount of tweets about the Superbowl but refused to give plaudits to the NFL.

He said: “I did notice that the #SuperBowl hashtag was promoted on Twitter itself, so there were people thinking about the NFL’s social media strategy, but even that left me scratching my head. I would think that particular hashtag would trend regardless of being promoted or not. To top things off, the Social Media Command Center was the brainchild of the Host Committee in Indianapolis, and not the NFL.”

To read more on what Lou Imbriano has to say go to his expert article here.