NFL Appoints Marriott International as Official Hotel Sponsor
September 7, 2011
Marriott International have announced it has signed a multi-year deal making it the exclusive lodging category sponsor of the NFL, allergist led by its Courtyard by Marriott brand becoming the “Official Hotel Sponsor of the NFL.”
The deal extends an alliance between Marriott and the NFL. Courtyard has a four-year agreement with NFL Network, NFL.com and NFL Mobile from Verizon, which will continue throughout the new partnership.
The agreement includes marketing, promotions and other activation, such as the “creation of memorable experiences for loyal Marriott Rewards members tied to coveted events which could include among others the Super Bowl.”
Marriott said that additional NFL activation opportunities will encompass Canada and the United Kingdom, where Marriott brands will be the “preferred choice for the NFL’s business travel and meetings.”
Brian King, senior vice president of select service and extended stay brand management for Marriott International, said: “This is the marriage of two powerhouse brands. Our Courtyard customer loves sports and we are excited to offer them access to one of the world’s most powerful professional sports brands.”
Keith Turner, senior vice president of sponsorship and media sales for the NFL, added: “We are pleased to welcome Marriott International to our roster of NFL sponsors. We look forward to working with Courtyard and the Marriott portfolio to bring our fans and their customers closer to our game in unique ways.”