NFL and Twitter Expand Partnership in Multi-Year Deal

The National Football League (NFL) has agreed an expanded multi-year partnership with social network Twitter.

The two parties have worked together since 2013, through the Twitter Amplify program, a platform where partners can capture key moments from a TV event and quickly share them on Twitter.

The new deal will see “significantly more” NFL content posted daily by the league throughout the year.

“There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform,” said Vishal Shah, the NFL’s vice president of media strategy & business development, in a statement.

Glenn Brown, head of the Amplify program and Twitter’s content partnerships said in a statement: “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.”

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