NFL and NextVR announce partnership

The National Football League (NFL) and virtual reality technology company NextVR have announced a new partnership to provide NFL highlights and postgame experiences to fans in virtual reality. The three games to be brought to life virtually will be the San Francisco 49ers against the Arizona Cardinals on Nov. 13, online the Chicago Bears at New York Giants the following weekend, discount and then The Giants vs. Cleveland Browns game a week later.

The free content will be available worldwide on the NFL Channel.

“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual reality experience to sports fans,” said Brad Allen, NextVR Executive Chairman.  “NFL fans are constantly craving more football and this partnership will meet this demand by delivering an unprecedented virtual reality experience to fans both in the U.S. and around the globe.”

“Virtual reality is a rapidly evolving technology, and this is a great opportunity for the NFL to continue experimenting with the capabilities and distribution of VR experiences,” said William Deng, Director, Media Strategy and Business Development at the NFL. “We’re excited to work with NextVR to bring this first-of-its-kind experience to our fans.”

Last week, the NFL announced a VR partnership with Google and YouTube, furhter building upon their VR plans.