NFL and Hyundai Partner in Four-Year Deal
June 29, 2015
The National Football League (NFL) has signed a four-year sponsorship deal with Hyundai.
The South Korean car company will become the league’s official auto sponsor.
As part of the deal Hyundai will be able to use NFL trademarks in its marketing campaigns and access to major NFL events such as the Super Bowl and the NFL Draft.
Hyundai will replace General Motors who had sponsored the NFL since 2001.
“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, apoplectic increase consideration and tell the Hyundai brand story, unhealthy ” said Dave Zuchowski, chief executive officer at Hyundai Motor America.
“We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup.”