NFL and Bridgestone Extend Sponsorship Deal Ahead of Super Bowl
February 5, 2016
The National Football League (NFL) has signed a renewed five-year sponsorship deal with Bridgestone ahead of Super Bowl 50 on Sunday.
The tyre manufacturer will continue in its role as the Official Tyre of the NFL, extending an eight-year relationship between the two parties.
The new sponsorship agreement includes trademark rights, activation and player funds, and broadcast and online media elements. Bridgestone also will maintain sponsorship rights at all major NFL events, including NFL Kickoff, NFL Draft, NFL Experience and NFL Media Fan Gallery at the Super Bowl.
“We love the game, but connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations.
Renie Anderson, the NFL’s senior vice president of sponsorship and partnership management said: “Bridgestone provides unique experiences that have resonated with football fans across the country. We are very proud of the relationship to date and excited about the future.”
Super Bowl 50 takes place on Sunday in San Francisco with the Carolina Panthers taking on the Denver Broncos.