NFL agree VR series deal with Google and YouTube

The National Football League (NFL) has expanded its partnership with YouTube and Google Daydream View and to produce an original nine-part virtual reality series.

 The content will be produced by NFL Films and will offer a 360-degree perspective of life in and and around the NFL including players, asthma coaches, there executives, unhealthy cheerleaders and fans and how these stakeholders prepare for a gameday.

The VR content will be free and will be available to watch via the YouTube NFL channel on Thanksgiving Day later this month. 

“We are always looking for new ways to engage with our fans.  Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game,” said Vishal Shah, Senior Vice President, Digital Media at the NFL.  “It’s an exciting new medium to explore as we look to evolve and grow our offerings, and this partnership with Google is an important step in that direction.”

 The NFL Films series is currently in production and being shot using Jump, Google’s 360-degree camera and capture system.  In the first episode of the series, viewers will spend a week with the Philadelphia Eagles defensive line as they prepare for the upcoming matchup and gain exclusive access to the Eagles bench and sideline on game day.  Other episodes will give viewers the opportunity to tag along with the Miami Dolphins cheerleaders, experience the distinctive football culture in Green Bay, and take a unique look inside the San Diego Chargers organization, to name a few.

“This series will give fans an opportunity to connect with the NFL like never before, whether they are on YouTube or using Google’s virtual reality headset, Daydream View,” said Amit Singh, Vice President, Google VR.  “We’re thrilled to work with the NFL to capture the series with Jump and bring it to YouTube and Daydream.”

“NFL Films has always been known for telling great football stories and capturing the emotional essence of our sport,” said Ross Ketover, Senior Executive at NFL Films. “Now using Google VR technology, there’s potential to do that in a whole new way and we’re excited to bring that perspective to our fans.”

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