Neymar Jr. To Create Fragrance With Diesel

Brazilian footballer Neymar Jr. of Paris Saint-Germain has partnered with Diesel Fragrances to create a new fragrance.

According to an official statement, Neymar Jr. is the only sportsperson to front a Diesel Fragrance campaign. He was involved with all aspects of the fragrance, from its initial creation to the story of the soon to be unveiled campaign, and including the bottle, the juice, the recent announcement on Instagram.

The campaign will narrate Neymar Jr.’s journey from playing football in the  neighborhood of Jardim Glória, at Praia Grande, to his rise to global fame.

Neymar Jr. said: “I took part in the most important decisions. It had to be a daring fragrance, and it also had to be related to what I like. I wanted a fragrance telling my own story and what bravery means to me. You have to have bravery in life if you want to achieve great things, no matter what professional area you are in.”