Next Gen ATP Finals receive strong commercial support ahead of inaugural event
By Community | November 3, 2017
Numerous well-renowned brands in the world of tennis are endorsing the inaugural Next Gen ATP Finals in Milan, set to take place at the Fiera Milano from 7-11 November.
The tournament will showcase 21-and-Under players competing in an experimental format that will feature numerous innovations and rule changes to the game.
Commercial partners for the tournament include:
As Official Car and Platinum Partner of the tournament, PEUGEOT will receive significant on-court brand exposure at the event. The French car manufacturer will as well provide 20 vehicles as part of the tournament’s official transportation service.
As Official Airline and Premier Partner of the ATP World Tour, Emirates in Milan will be present via the net branding, in line with more than 60 events on the Tour.
As Official Timekeeper and Gold Partner of the event, RADO-branded clocks will be featured on-site and around the main match court. Additionally, RADO will sponsor the Shot Clock, one of the numerous innovations to be tested at this year’s tournament.
#NextGenATP Finals qualifiers talk about their fave tennis players.
Who had a picture of Federer in their bedroom? pic.twitter.com/FsNslj0yiq
— Next Gen ATP Finals (@nextgenfinals) November 2, 2017
A 25-second Shot Clock will feature in between each point during matches, as well as being used for a 5-minute countdown from the beginning of the walk-on to the start of each match.
As a Silver Partner, Lotto will dress the tournament’s ball kids on the court, as well as occupying a booth in the tournament Fan Zone.
As an Official Partner and official Tennis Ball of the ATP World Tour since 1994, HEAD will supply HEAD ATP balls for the tournament.
The Paris-based Official Stringer of the ATP World Tour will provide the stringing service of the Tournament. Tecnifibre will perform the professional service for players in the Fan Zone, where a wide range of Tecnifibre products will be displayed.
Angelo Binaghi, president of the Italian Tennis Federation, said: “Our tournament’s mission to experiment with change has received strong commercial backing and provides a great foundation for the event in year one.
“We are committed to looking to the future, with an innovative presentation of the sport, not just on the court but across all elements of the tournament. We look forward to an exciting inaugural event.”