Nexen Tire Sponsors VFL Wolfsburg

Korean tyre company Nexen Tire has signed a sponsorship contract with Bundesliga club VFL Wolfsburg.

Wolfsburg has won the Bundesliga once in their history, in the 2008-09 season, and currently stand 5th this season. With Ja-Cheol Koo playing for the team as a midfielder, the team has struck a chord with many Korean football fans.

Through this sponsorship contract, Nexen Tire will gain exposure as the team’s official sponsor through the 240m long LED advertisement board and other elements on display in the home stadium, Volkswagen Arena, as well as the team’s homepage for the 2013/14 half season, and it can also use photos of the team’s players in its advertising and promotional activities.

Nexen Tire Global Marketing Director Jang-Hwan Lee said: “Through the sponsorship of Wolfsburg and with the sponsorship of Eintracht Frankfurt we started last year, we will have a great chance to improve the status and image of Nexen Tire in the German market.”