Newstalk to Sponsor Cricket Ireland’s 2014 Interprovincial Series

Cricket Ireland has announced Newstalk 106-108 fm as the new sponsor of the 2014 Interprovincial Series.

The event will see Leinster Lightning, medstore Northern Knights and the North West Warriors competing across the Newstalk Interprovincial 3-day Championship, unhealthy 50-over Cup and 20-over Trophy.

Ger Gilroy, cough Newstalk sports editor, said: “Cricket has seen a surge in popularity, across Ireland, in recent years and we are seeing more and more young people taking to the sport. Our seven-day Off the Ball offering is designed to keep listeners up-to-date with the latest developments across all sports. We are delighted to sponsor the Interprovincial Series and we look forward to supporting the teams throughout the season.” 

Dennis Cousins, Head of Commercial at Cricket Ireland, also welcomed the new deal saying: “We are delighted to welcome Newstalk into the Cricket Ireland family. Newstalk’s national reach and strong sports offering will no doubt help drive the ongoing growth of and interest in Irish cricket.”

“The Interprovincial Series is the bridge between club cricket and international cricket. It is extremely important in aiding Cricket Ireland’s journey to becoming a Test Playing Nation. To have an association with a prestigious, ambitious and dynamic brand like Newstalk is an important development for Cricket Ireland and the Interprovincial Series.”

“Our partnership with Newstalk also means that cricket fans, from across the country, can look forward to increased quality coverage of the game at international and grassroots level, throughout the season ahead.”

The 2014 Newstalk Interprovincial Series will kick-off on Saturday May 3rd at The Hills, when hosts Leinster Lightning take on the North West Warriors in a 50 over contest. Action at Milverton gets under way at 10.45am.