Newegg Extends Sponsorship of 2014 Formula DRIFT Championship

Automotive e-commerce destination Newegg has announced it is renewing and expanding its sponsorship of the 2014 Formula DRIFT Championship.

In addition to the event’s official Livestream, this year Newegg is sponsoring 2013 Formula DRIFT Championship winner, Michael Essa. Kicking off this year’s competition is the Long Beach GP Street Course on April 4 and 5. 

“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year,” said Soren Mills, Chief Marketing Officer of Newegg North America. “It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”

On April 6, Newegg.com will kick off a landing page dedicated to Formula Drift activities. Viewers can watch a livestream of Formula DRIFT events and shop great deals covering a huge selection of automotive products.

“We are happy to have Newegg back with Formula DRIFT for the 2014 Championship,” said Jim Liaw, president and co-founder of Formula DRIFT Holdings, LLC. “Newegg’s custom computer builders, gamers and digital lifestyle early adopters are a great fit with our tech-savvy audience.”