Newcastle United Relaunch Twitter Account in Bid to Improve Fan Engagement

Newcastle United have relaunched their official Twitter account with the aim of improving their supporter interaction.

The revamp will see the club incorporate a new Twitter logo and handle, which is now simply @NUFC.

As a part of the relaunch, the Geordies carried a competition with forward Yoan Gouffran for fans to win a signed @NUFC Newcastle shirt.

A statement on the club’s official website read: “Newcastle United’s official Twitter account has been relaunched – to bring supporters a much-improved service.

“We have unrivalled access to all areas of the Club, from the first team, through to the under-21s and Academy, and not forgetting the work of our official charity, the Newcastle United Foundation.

“And it is only fair that we share that with you, in as much detail as possible.”

The club have been criticised for their lack of openness with fans, which has led to much resentment of the current regime under owner Mike Ashley.

Newcastle have also banned some local news organisations from St. James’ Park, which has led to many accusing the club of closing their doors to fans and outside media sources.

Newcastle currently have 352,000 followers on Twitter.