Newcastle Knights Announce Plethora of Sponsorship Deals

By Community | December 20, 2012

NRL’s Newcastle Knights have today announced an impressive series of nine sponsorship deals and renewals for 2013.

The new contracts cement the position of both the Newcastle Knights and soccer’s Newcastle Jets are amongst the best supported and managed clubs in their respective codes and demonstrates the high level of excitement ahead of the new NRL season.

Significantly, McDonald’s have agreed to a two-year extension of their sponsorship, which includes the naming rights of the McDonald’s Family Hill at Hunter Stadium and support of the Ronald McDonald House Charities in Newcastle.

OAK Milk will continue into 2013 as the Official Milk Supplier, which sees significant branding at Knights and Jets matches through stadium signage, product sampling and goal-post branding.

Several key media partnerships have been renewed. Radio 2HD/NEWFM have further extended their commitment to the Knights, which stretches back to 1988 as the Official Radio Partner.

On the football side of the business, long term Official Tape Supplier, Victor Sports, and Official Nutrition Partner, Musashi, have both renewed their agreements. This ensures all Hunter Sports Group athletes have access to the best possible treatment, rehabilitation and nutrition.

Lonsdale will be welcomed as a new sponsor and will provide casual clothing for the players and coaches. Bright Print Group will also continue as the Official Print Supplier.

The CEO’s of both the Knights and Jets welcomed the announcement.

“The Knights and Jets attracted a TV audience close to 15 million and had 400,000 fans attended home matches in 2012,” Knights CEO Matt Gidley said.

“We know this will grow next year and we are grateful to have sponsors that want to be part of that and share our vision for sport in Newcastle.

“This is a great way to end 2012 and we look forward to returning in January with our full focus on winning on the field.”

These partners join an already stellar sponsorship portfolio including Hunter Ports, nib, Aurizon, WesTrac,, ISC, Wests Group, Coca-Cola and more.