Newcastle United Sign Five-Year Molson Coors Extension
December 17, 2014
English Premier League club Newcastle United has agreed an extended deal with brewing company Molson Coors.
The two parties have signed a five-year renewal which will see the partnership stretch to 12 years having first partnered seven years ago.
The new deal will see the company’s branding feature across the stadium and club publications.
Lee Charnley, managing director at Newcastle United, said: “We are delighted to strengthen Newcastle United’s close ties with such a prestigious global organisation as Molson Coors.
“Our relationship has matured into a fantastic, mutually-beneficial partnership over the past seven years and we are very much looking forward to building on that even further as our work together continues.”
Eugene Reddington, sales director at Molson Coors North, said: “We are thrilled to have signed a new five-year deal with such a high-profile club as Newcastle United.
“We look forward to continuing our very positive working relationship and to ensuring supporters can toast the Club’s future successes with their favourite drinks.”